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| 01 February 2012 |
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| Category: Succeed in marketing |
| So you think you know your customer? |
| By Keith Schorah |
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| Since the advent of the global financial crisis the economic landscape has changed almost beyond recognition. Market volatility has become the norm with an ever increasing trend of price sensitive customers who have far lower levels of loyalty and are less tolerant of poor customer service. |
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| 01 January 2012 |
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| Category: Succeed in marketing |
| Increase sales at point of purchase |
| By Tamara Lemos Ebersohn |
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| The importance of in-store marketing to increase retail sales is gaining recognition. A study done in the US showed that 66% of purchasing decisions are made in store, and 53% of those decisions are made on impulse. Keeping these facts in mind, it is vital that marketers for retail stores rethink their marketing strategy and share focus equally on driving traffic, and in-store marketing.
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| 01 January 2012 |
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| Category: Succeed in marketing |
| How being you can change your life |
| By Tamara Lemos Ebersohn |
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| Everyperson has a unique set of skill, expertise and passion. Yet most of us get caught up in doing work that does not excite or move us, just so we can pay the bills. |
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| 01 January 2012 |
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| Category: Succeed in marketing |
| How to use social buying services |
| By Tamara Lemos Ebersohn |
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| Services like Groupon and Collective Cow, which harness the buying power of crowds, are fantastic business tools to create awareness and potentially bring in hundreds of new clients. |
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